In this wild, wild world of online marketing, businesses are vying for prime spaces to reach more prospective customers. Your audience can be on a myriad of these spaces, and having a strong digital presence on each of these platforms can truly help your business grow. Similar to how celebrities or companies have PR companies or representatives to handle their public exposure, digital PR can help gain your business online exposure. The main focus of digital PR is to get high-quality backlinks to your website from multiple sources. Here are a few tips for using digital PR to boost your online presence.
Create A Concrete Digital PR Strategy Before You Begin
Your PR strategy should include future content ideas for upcoming campaigns, the target URLs that you want to drive traffic to, the people (bloggers, influencers, journalists) you want to reach out to, and a marketing pitch to grab attention. Make sure that all your web pages are also SEO-optimized and work on multiple browsers before you begin.
Build A Good Rapport With Journalists and Editors
If you publish well-written articles on your website, you can gain high-quality backlinks from websites with larger traffic. Having a good relationship with journalists and editors can help you gain more backlinks to your site and blogs.
Leverage The Power Of Influencer Marketing
Reach out to influencers and bloggers in your business niche with targeted marketing strategies to increase your social media visibility. Ensure that your products are spoken about often while tagging your social media account and adding links to your products.
Start An Affiliate Program
A good affiliate program benefits the customer as well as the influencer. Start an affiliate program that encourages bloggers and influencers to recommend your products. You could provide them with a commission in return.
Publish Press Releases
Create newsworthy articles about your business and publish press releases. Press releases can attract the attention of media publishers, bloggers, and social media accounts who may then promote it on their platforms.
Maintain Updated Information In Directories
Have an up-to-date account on online directories that list similar companies. This will help your business gain more visibility when leads refer to these directories in search for your competitors. Include all possible information on these directories including your website address, contact information, social media accounts and reviews.
One of the main listings that you should always update is Google MyBusiness, especially if you have a physical store.
Digital PR is one of the most promising strategies to increase your brand visibility. So, what are you waiting for? Start now!
Ready to kickstart a digital PR campaign? Soar Media can help you build and grow your business.