For new businesses, establishing a digital presence early on in the journey is very important. Having the right tools can set your business up for success and help you thrive amidst the competition. Here are a few useful tools that can help entrepreneurs with their digital marketing strategy, especially in the initial stages.
If there are other players in your business niche, you might want to keep an eye on their search rankings and traffic. SEMrush gives you all the data needed to spy on your competitor, which can also help you fix issues on your website or marketing strategy.
Once you’ve got your list of keywords, you might want to further refine these to find phrases and queries that are currently relevant, or for those that more people are searching for. AnswerThePublic gives you a huge list of blog content ideas based on keywords, location and search language.
Most of the social media platforms promote trending content. But what was trending last week might not be as relevant today. Buzzsumo can help you find the currently popular posts that might be relevant to your keywords, thus helping you create more trending content.
If your business requires a great social media presence, then Hootsuite is a must-have. With Hootsuite, you can manage all your social media accounts on a single dashboard. Hootsuite’s all-in-one dashboard lets you schedule posts, access messages and engage with your audience, and even view your social media account’s analytics and growth.
HootSuite also has a free plan, so you can try their service for a month before you commit to a paid solution.
To improve your business’s digital presence, you will need lots of visual graphics for ads, social media and web pages. This is where Canva comes to the rescue. Canva has millions of images, post templates and animations and the tool has a very smooth learning curve.
Though they have a paid version that has gives you access to some exclusive content, you can also create a lot of amazing, eye-catching images and videos with just the free resources.
No matter how much of a ‘grammar Nazi’ your copywriter may be, sometimes, grammatical or spelling errors just slip in. Now you wouldn’t want to publish a campaign, just to have your audience point out the errors to you every single time, do you?
Grammarly’s app and browser plugin catches typos and grammatical mistakes while you type, eliminating the need for rigorous spell checks and editing. The tool also lets you select the tone of writing as well as the audience’s region to suggest changes accordingly.
Apart from these, you might also want to check out the following:
- 99designs, Pixabay, Unsplash for free images
- MailChimp, Sendinblue for creating and sending newsletters
- Typeform for surveys
While these tools can help you execute your digital marketing campaigns, reach out to Soar Media for the best digital marketing strategies.