With the exponential growth of artificial intelligence, voice assistants are becoming ubiquitous in companies and households. Without the extra effort of typing, waiting and scrolling, voice searches deliver quick and accurate results. Voice searches are poised to take over the search engine results page (SERP) and it’s pertinent to optimise your website accordingly if you want to increase your page rankings.
Let’s take a look at a few ways you can start making these changes.
1. Make use of long tail keywords as much as possible
Talking is much faster than typing and in the process, you use more words. Voice search leads to a conversation, so you need to target longer queries. To rank high on the Google SERP, use long tail keywords and answer specific questions related to your topic.
An example of a voice search over a typed search could include something like – “medical stores” for a typed search and “medical stores near me that are open” for a voice search. A few other things to keep in mind are:
- Add more content so that you can include more long tail keywords
- Use a conversational tone and keep the language simple so that more people can understand and access with ease.
- Answer your audiences’ questions and include FAQ’s
Most voice searches are in the form of questions. To direct high quality traffic to your website, make sure you answer the questions people are asking. You must keep in mind the user’s intent when they’re trying to reach your website and answer everything they may possibly ask with this intent in mind.
If you include frequently asked questions in your content, you can fit in more words to rank higher in voice searches and you will also be able to include words that are generally conversation starters. A voice search could be something like “is aloe vera good for my skin?” whereas the same thing in a typed search would be “benefits of aloe vera”. Add-on words like “what, how, why, when” etc, will help you rank better with voice searches.
3. Get ahead by meeting Google’s search quality guidelines
Expertise, authoritativeness and trustworthiness (E-A-T) are Google’s search quality guidelines imperative to influencing SERP. It’s nearly impossible to boost your ranking without building up your E-A-T score. Here are a few ways to build up your E-A-T score:
- Backlink your articles
- Create high quality, original content that is well researched.
- Add structured data to gain your audiences’ trust
- Throw in personal information to nurture trust and strengthen bonds
- Make your website mobile friendly
Majority of voice searches are initiated through mobiles. Moreover, voice searches are location specific. Make sure you add your website to Google Maps, set up Google My Business and incorporate your business to local directories.
Voice searches are meant to serve people on the go and in creating a responsive design, you will definitely rank higher on the Google SERP.
- Optimise your page loading time and performance to the quickest it can be
Viewers expect to get quick results when they conduct a voice search. A large number of voice searches come from pages that load faster than 4 seconds. Ensure that your website has a quick loading time for an added advantage.
https://youtu.be/biHRpXmiFHEWhen implemented perfectly, voice search results can make your business stand out and deliver an incredible competitive edge. Looking to optimise your website for voice searches?Visit The Soar Media to get started.