If you’re looking to create engaging content for informational or educational purposes, storytelling is the way to go. Even the most cut-and-dry topics can transform into interesting data when presented in a storytelling format. Many marketers view storytelling as an art form, which can only be mastered with practice.
With digital storytelling, you can use web-based tools or desktop applications to create your narratives. These tools let you use an amalgamation of images, videos and audios to create a visually entertaining story.
The Process Of Digital Storytelling
To create a digital story, here are the steps you need to follow:
Step 1: Start with an idea: Every story begins with an idea. What do you want to convey? What is that major takeaway that your audience receives? Brainstorm with your team or other like-minded people to decide on a general idea for your story. It can be a part of the story, a headline or even just a mood board to begin with.
Step 2: Research and gain more information: Consider your audience demographic and where the story will be published to know how generalised or how specific your language needs to be. Also, try to find facts and statistics that can add to your story.
Step 3: Write a script: Now that you’ve got your data, formulate a way to convey this to your audience. For example, if you want to create a video, chalk out the sequence of events that would occur in the video. Remember, your brand’s digital persona can lend a unique voice to your story.
Step 4: Create a storyboard: Next, map out your script visually to see what elements might appeal to your audience. See if all these elements in your story flow together. Whether it is a single image Instagram post or a 5 minute YouTube video, it should be able to convey the thought from Step 1.
Step 5: Find relevant media: Digital storytelling is incomplete without media. Get a bunch of creative minds to work on images or videos, tag lines, copy, voice overs or animations that backs up your story.
Step 6: Draft a story: Once all the media is ready, it’s time to put them all together. Dot those i’s, cross those t’s and create your story.
Step 7: Revise, revise, revise: Share the created product with others and gather feedback. Be ready to tweak it multiple times if necessary before you finalise it.
Step 8: Publish: Now that your story is complete, it’s time to share it with the world! Go forth and publish it.
Step 9: Analyse audience response: Now that your story is out for the world to see, you might receive comments, likes, feedback or criticism. Use this data as a tool to understand your audience so that your next campaign is even more successful.
In this era of digital storytelling, it’s super easy and quick to reach out to people. While the base of storytelling remains the same, i.e. conveying a story, the ways you can now do it has evolved significantly, with newer platforms or features coming out each month.
Let Soar Media help you create better campaigns through beautiful stories. Contact us: thesoarmedia.in